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…in reply to @JeffDean
JeffDean When we experimented adding "Low CO2" labels in the UI of Google Cloud region selectors, we saw that new users were +50% more likely to pick a region with low carbon impact (+19% among all users). So, of course, we rolled out the change. cloud.google.com/blog/topics/sustainability/pick-the-google-cloud-region-with-the-lowest-co2